K. A. Abu Kassim, A. Furas and S. Mustaffa
Abstract: This paper shall discuss three New Car Assessment Programs (NCAPs) in different emerging markets. Each program faces its own challenges, with different issues to be addressed and strategy worked out for OEMs, in order to benefit vehicle consumers. Two key success factors to ensure an NCAP’s effectiveness in keeping consumers well informed about vehicle safety levels in an emerging market include: (i) a capable strategic and technical team; and (ii) dynamic safety requirements in a voluntary or mandatory environment.
Keywords:Vehicle safety, car safety rating, NCAP
Beckwith, J. (2016). Improved Renault Kwid scores one star in Global NCAP crash testing. Retrieved from: https://www.autocar.co.uk/car-news/new-cars/improved-renault-kwid-scores-one-star- global-ncap-crash-testing
Fox News Latino (2013). Cars manufactured in Brazil are shiny death traps. Retrieved from: www.latino.foxnews.com/latino/news/2013/05/12/cars-manufactured-in-brazil-are-shiny- death-traps/
Furas, A., & Sandner, V. (2013). The Pilot Phases of Latin NCAP, How Far is the Market from Improvement? Presented at the Enhanced Safety of Vehicle 2013, Seoul, South Korea.
Global NCAP (2014). Crash tests show India’s cars are unsafe. Retrieved from: www.globalncap.org/crash-tests-show-indias-cars-are-unsafe/
Hershman, L. L. (2001). The US new car assessment program (NCAP): Past, present and future. Presented at the International Technical Conference on the Enhanced Safety of Vehicles.
Latin NCAP (2016). Nissan Finally Take Zero Star Tsuru Out of Production Following NCAP Campaign. Retrieved from: https://www.latinncap.com/en/media- area/new/858124db759761/nissan-finally-take-zero-star-tsuru-out-of-production-following- ncap-campaign
Mohd Jawi, Z., Abu Kassim, K. A., & Sadullah, A. F. (2013). ASEAN NCAP – The best bet for vehicle safety in the region’s safe system? International Journal of Trade, Economics & Finance, 4(6), 358-363.
Mohd Jawi, Z., Abu Kassim, K. A., Md Isa, M. H., Hamzah, A., & Ghani, Y. (2016). Towards safer cars in Malaysia. Journal of Advanced Vehicle System, 3(1), 1-13.
Rajamaran, R., Patel, M., & Padmanaban, J., 2017. Characteristics of passenger car crashes in India, and a preliminary assessment of Euro NCAP frontal impact test for passenger cars in India. In IRCOBI Conference Proceedings 2017.
Seeck, A., Coxon, C., & Wani, K. (2003). Global NCAP harmonisation – initial position, requirements and prospects. International Journal of Crashworthiness, 8(1), 5-15.
van Ratingen, M. R. (2016). Saving Lives with Safer Cars: The Past, Present and Future of Consumer Safety Ratings. In IRCOBI Conference Proceedings 2016.